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How Caitlin Built her Freedom Based Business

Nomad Spotlight

How Caitlin Built her Freedom Based Business

Nomad Spotlight

Meet Caitlin. An American living in Brazil, freelance copywriter who tells us her personal story of how Build Brand BE FREE transformed her life and business.

She has clarity on exactly who she helps, what her services are, has brought in her first couple clients and armed with a roadmap to succeed.

What was your business and lifestyle like before you joined this coaching program?

Before working with Helen, I was actually already a “digital nomad”. I’m from the U.S. but have been living in Brazil for the past year and a half. In order to find work here that used my talents (in English!) I had to go online. And if living abroad has taught me anything, it’s that you need to take a LOT of action in order to create stability and freedom for yourself.

So, I’ve been doing my own freelance and contract work as a copywriter and brand strategist with other digital agencies. I worked behind-the-scenes and didn’t make any business decisions. But with extra time home from covid, I knew I could be utilizing the time and energy to build something of my own. 

Even though I had the studies, the expertise and the time to go find new clients, I couldn’t feel confident applying with nothing to show for my work, since the work technically isn’t mine to share. I also wanted the freedom to charge whatever I wanted, and to have a site and brand that supported my prices and portrayed my work.

What specifically were you struggling with before you joined this coaching program?

I actually love my freelance work! But I knew there was MORE that I could be doing with it, on my own, without having to go through anyone else. However, I definitely struggled with “idea ADHD” where I couldn’t quite gather ALL the ideas going on in my head. I could see the vision but not the steps (imposter syndrome probably) to put all my ideas together. 

Although I already work with branding and strategy for others, it’s always so hard when it comes to doing it for yourself. I wanted a brand spankin’ new BEAUTIFUL website done for me that I know it’s done RIGHT with all the necessities set up. I had no idea what kinds of things I needed to implement on the logistics side to run a business on my own. I also had no clue on what I could offer to people and look professional doing it.

What is your business like NOW after you’ve experienced this coaching program?

Now I have an actual executed PLAN! I’m on my way to having the full fledged website which can serve as a STRATEGIC place to send future clients to work with me. I know exactly what I offer and HOW I can continue to get paying clients.

What are some tangible results that you received from implementing everything you learned?

BOOKED CLIENTS! I was able to secure a client by using tips, tricks and a sales call document from Helen to book a client right on the phone. Before I got to that milestone, I was able to gain SO much clarity and help from Helen on what exactly I can offer and realize how my talents really can help others. 

I also have tangible assets that Helen provided that will only further my brand, especially on the branding side! I learned a lot about the design side of building a business and the tricks to get it right from someone who’s been in the branding industry for so many years.

What did you like most about this coaching program?

The education. Through Helen and her insanely talented background, I was able to learn so much about what it takes to build your own brand and how SIMPLE it can be. Not easy, because it takes a lot of focused work and attention, but it truly is simple. And I wouldn’t have been able to see that without Helen’s constant video trainings, text support and 1:1 calls.

I loved that each week I learned something new that could be implemented into my brand and it all slowly came together in front of my eyes. The support I received was incredible and I always knew I could reach her for help or to answer silly questions whenever I needed it!

I also SO appreciated the holistic element that Helen brought into the program. Before even starting on the brand work, we did the inner work. This helped so much with working through limiting beliefs, mindset and roadblocks that ALL entrepreneurs go through, especially in the beginning. I knew I could trust every part of the program and her expertise because she’s literally done it all before.

What would you tell someone who is considering the Build, Brand, BE FREE coaching program?

You DON’T need it all together. That’s what this is for! I thought the courses I’ve bought and the freebies I received was enough to get me off and running. But I now know that it’s the coaching element that makes ALL the difference. Of course, you can google anything and figure it out. But with that information overload, it becomes so hard to gather your thoughts. 

Helen has the strategic plan to really get you our of your comfort zone and make REAL ACTION. I never would have done the steps on my own, because I never would’ve known about them! I also did this program with Helen alongside my day job freelancing, so it’s possible to do it all! She’s there for you every step of the way and is completely honest with her ideas and gave necessary feedback on my ideas too.

In summary:

I can’t believe how much work I’ve accomplished with Helen in the past few months! I never wouldn’t been able to make strategic actions without her insane education and knowledge on everything it takes to come up with the proven and profitable IDEA, and literally everything that comes next.

Before working with Helen, I had WAY too many ideas on what exactly I could do online. After all the inner work, strategic market research, and actually working with real clients, we were able to put it all together to where it MADE SENSE.

Not only has she been in the online entrepreneur space, but her background in branding is also a huge reason I loved working with her.  I could trust everything she had to teach us in the program, and she truly became my biggest cheerleader.

No matter what seemingly crazy ideas you have, Helen’s business and design brain is able to seamlessly put it all together for you. And as long you do the work, you’ll see SO much tangible success. I wish I could pick her brain forever!

meet the writer

A brand and marketing strategist who put society's expectations behind me to embrace a life of uncertainty and fulfillment. I'm here to empower you to embrace the unknown, find meaning through travel, and inspire a journey full of growth and clarity on your life's purpose.

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Launch a freedom based business aligned with your core values?

Have a plan in place that's designed for your unique vision of the future?

Have a business coach and marketing strategist with you every step of the way?

Say goodbye to your stagnant 9-5 and start living your bucket list now? 

Have a new kind of office view that rotates around the globe? 

Create your own schedule and work on your best productivity levels?


Work with an expert who can give you a masterful blueprint, accountability and support to build a freedom based business so you can travel the world. This is more than working with your average coach, this is building a business with a brand and marketing strategist with 10 years experience living a location independent lifestyle. Ready to start living a fulfilling life you love?

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